toogood
In 2017, FEIT debuted a series of creative dialogues between founder Tull Price and likeminded guardians of neoluxury across disciplines of design. These partnerships are an exchange of artistic visions, rooted in a shared philosophy and approach to design, with a focus on craft and integrity as the vision for the future.
The first of these exchanges brings together FEIT and British design duo Faye and Erica Toogood, founders of their eponymous label TOOGOOD. While each brand has its own innovative approaches to challenging a globalized and compromised industry, they find a common language in their celebration of craftsmanship, dedication, and the human involvement in the construction of their products.
Having followed artist Faye Toogood for years, and with great respect for her work across both installation and design, Tull invited TOOGOOD to transform FEIT’s New York flagship with a site-specific installation. Visible through the large glass storefront, the space will house an immersive display of soft, sculptural, geometric shapes inspired by hay bales and sewn from TOOGOOD’s fabrics. In return, FEIT has created a limited edition Artist Shoe for TOOGOOD’s Collection 006.
For Collection 006, TOOGOOD’s return to the land and reaffirmation of the connection with the Earth on which we walk harmonizes with FEIT, whose materials and methods of construction are selected to provide balance, stability, and longevity. Strong, practical and rooted in the honest simplicity of agricultural labor, the shoes reflect both houses’ respect for the rawness of nature and the elements as well as the adoption of natural materials in their work. Lace-up shoes & boots are built from natural artist’s canvas and finished with a vegetable-tanned black leather wrap and black cotton laces.
